Before we start, cards on the table: meat is delicious, and I love it. I am not about to try to make people feel bad for eating meat when a rare steak in a country pub is one of my greatest pleasures. Smashing burgers for friends at the weekend and imagining myself quitting my office job to sling hot beef from a hip food truck are both things that get me through the demoralising days sat staring at a screen. However, the Western diet – which, as rapidly developing countries in the far East and elsewhere attain greater levels of disposable income and consume more and more meat , is becoming ever more popular – is leading us quicker and further down the path to climate crisis, with the environmental impacts of the production methods of our industrialised meat and dairy industries becoming ever more noticeable. Global livestock accounts for 14.5% of anthropogenic greenhouse-gas emissions (more than transport, by comparison), of which 65% comes from beef. I propose taxing be...
We have a big problem. We need to work together to find big solutions. Let’s save the world 🌍 #seethebigpicture #climatechange #ZeroCarbon2025